5 Quick Steps to Start A Career in Digital Marketing in Kolkata
- March 9, 2018
- Posted by: IMMC Kolkata
- Category: Career
Youth in Kolkata remain optimistic about future job opportunities at a time when artificial intelligence, robots are expected to cut jobs over next five years. The days of chasing a traditional career path like engineering, teaching, accountancy are gone with the wind, because of the abundance of existing folks and the increasing demand of higher education to grow.
While the traditional career paths are becoming a never ending grinding machine, the E-commerce business field of Kolkata and India is growing in leaps and bounds; and they need a huge number of digital marketers to run their business. This is leading today’s youth towards a Career in Digital Marketing.
To start a career in digital marketing you don’t need to spend a huge amount of time learning the basics or grind for 3 more years just to get another certificate.
So the question is, who can be a digital marketer?
The answer is, anyone.
Completed your 12th Board and have not decided what to study yet?
Well, while you spend time thinking about your college course you can just be a certified Digital marketer in that 1 month .
College students, corporates, people from any job sector, freelancers, literally anyone can be Digital marketer just by following a few quick steps. Here are 5 quick steps to start a career in digital marketing.
1. Build your own Online Presence:
These days when it comes to getting a job or letting people know about your existence you might be non-existent without your online presence. Specifically, when it comes to making a Career in Digital Marketing, your presence on the internet affects both your knowledge and your image to the employer. They might as well move to the next guy who have a better curated image online. Write up your blogs or update anything creative you do or you’ve done on your Vlog or website and link them to your social media accounts. Also, having a decent presence on Social Media with complete profile is of utmost importance.
2. Know the latest Trends and be Creative:
Digital marketing is a scene that is always evolving. A career that is always on the move and to fit in you need to keep up with the latest trends. The needs in this industry changes and vary over time and you’re not allowed to fall behind. Attend virtual seminars, follow blogs, follow people who have been in this industry for a long time and writing blogs on this career. Keep yourself updated.
Digital marketing allows you to use your own creativity. There are methods and systems that are standardized but this field of work allows you to use your creativity and add your flair to the project making them unique. Creativity and uniqueness have a huge value in Digital marketing. So if you are creative and have an idea that you think will work, go for it. It’s worth a try. It might just get you noticed or even better might help you to get the dream job you always wanted.
3. Aim to Get Broad Understanding of This Industry:
Read and watch everything. Any blog you can find, any video you come across, engage yourself with them. Get habituated of reading and watching everything. One of the best thing about a career in digital marketing is the open environment of sharing and accepting knowledge.
Aim to get a broad understanding of this industry? Go into details.
This should include some of the most important topics in Digital Marketing:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Content Marketing
- Social Media
- Email Marketing
- Mobile marketing
You can find content on career in digital marketing and on these topics worth reading on the web. Two very handy sites are inbound.org and growthhackers.com. These are both communities designed to help, share and promote content. As you start following these sites and other you might notice few writer’s name coming up often with great content. Follow them on their social media and blogs to get more updates and great content to get a broad understanding about career in Digital Marketing.
4. Get Online Trainings or Practical Classroom Training:
Once you’ve done your research online and developed your idea of a Career in digital marketing, it’s time to get some real training from the experts and professionals. You can either take online training from various sites that offers you quality courses or you can walk out of your cave and get your training from any nearby institute.
Here’s some of the excellent online training provider
Udemy : provides you courses through recorded content.
Simplilearn : Provides you courses on all above mentioned topics through recorded content and live online face to face classes.
For real life Classroom training through Theory and Practical classes for all the above mentioned category of Digital Marketing IMMC is one of the best Institutes in Kolkata. We have a lot to offer for this city’s Digital Marketers starting with our 1 year diploma course , 6 months professional certification program, 3 months certification in digital marketing and even a 1 month digital marketing certification crash course. And, we also have a 97% placement record.
5. Practical Exposure :
Last but one of the most important steps to start a career in Digital Marketing is practical Exposure.
How? Start a blog of yourself.
Sounds like a big step? Sure, it is. No step is smaller when it’s a step towards your career but it’s one important step you have to take. Writing your blog also makes people aware of your knowledge and comes handy when it comes to networking. It makes your online presence even stronger and might land you a job you always wanted. You might not get paid in the beginning but it’s one important step.
The next step towards a career in Digital Marketing is to get an Internship. Involve yourself with the industry and find out if this is a path you want to follow. Find out your comfort area within Digital Marketing and approach Marketing agencies or start-ups. This is your best chance to learn, learn how to work with a team. Start-ups are easier to get a ‘Yes’ form. Start-ups are fast paced so things are always changing which will increase the variety of tasks for you and open a new window for you to work on different projects and learning more from them.
This is a very fast-paced industry and to keep up you will have to stay connected to the digital side everyday. Keep yourself updated, don’t fall behind. This is how you will progress, learn, grow your skillset, get promoted and achieve things. The more knowledgeable you are the greater your earning potential.