Career in Digital Marketing
- January 25, 2016
- Posted by: Sujit Das
- Category: Career
Did you notice those attractive ad when you see YouTube videos, banner ads on Facebook and various websites, ads on mobile game and apps? Those are nothing, but different forms of digital marketing.
Nowadays; the world is consuming more digital data and all are going to be digitalized. Presence in internet is a fashion today. Start-ups prefer to market their brand, product and service through digital systems. E-commerce business needs many digital marketers to run their business.
According to Times of India about 1.5 lakh jobs will be available by 2016. Check it here.
That’s why digital marketing is a wonderful career today.
Check out the current job opportunities and expected salary in various job portals in the field of Digital Marketing:
Scopes in digital marketing:
Digital Marketing is a vast field with a variety of areas and segments such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Affiliate Marketing, PPC (Pay-Per-Click), Social Media Marketing, Web analytics, Content Marketing, E-mail Marketing, Digital Public Relation and so on. To get into digital marketing, you need to identify your strength and interest to specialize on a particular area of digital marketing. But yes, before getting specialization you need to know basic knowledge on all areas of digital marketing.
The areas of digital marketing:
SEO (Search Engine Optimization):
Search Engine Optimization is the technique of improving visibility of a website in organic search on the search engine result page. There are two types of SEO, one is on-page-seo and the second is off-page-seo. On-page-seo refers the optimization of websites internally like coding, adding relevant content, images etc. Link building is a very important part of off-page-seo.
PPC (Pay Per Click):
PPC is an online paid advertising method. There are two types of PPC method. One is cost per impression and the second is cost per click. In cost per impression method advertiser paid when the ads shows to the user whereas in cost per click advertiser pays only for the clicks done by searchers.
SEM (Search Engine Marketing):
Search Engine Marketing is the combination of SEO and PPC. In a word SEM is the marketing process that is organized on search Engine.
In a word affiliate marketing is selling products to the visitors of a different website. For example, Amazon or Flipkart are selling products to their own visitors.
Social Media Marketing:
Social media marketing refers to the process of gaining traffic or attention through social media sites like Facebook, whatsapp, Twitter, LinkedIn, Pinterest etc.
Why are you waiting further ?
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