Best Certification Courses after MBA Marketing
- March 28, 2018
- Posted by: IMMC Kolkata
- Category: Career
Wondering what to do after MBA? What course to study? Which one is best for you? For MBA marketing graduates the best certification courses are under digital marketing. It is very important to have certification courses after MBA marketing. Digital marketing courses serves you exactly what you need. There are some best short term certification courses after MBA as well as 6 month diploma certification courses.
Certification courses under digital marketing are perfect and heavily helpful to MBA marketing students. MBA course and certified digital marketing courses together does not only makes your CV heavy but also makes your CV relevant in the corporate industry. Here I will explain why Digital marketing courses are one of the most important certification courses for MBA marketing aspirants.
After more than 2 decades the degree is losing its prestige, in 2016-2017 more than half of MBA graduates did not get any placement. Excluding graduates from top 20 colleges, only 7% of MBA student from Indian business schools got job immediately after the completion of the course, an ASSOCHAM report said last year. But the biggest reason behind the decline in job offers to MBA is the outdated curriculum.
According to India Today survey, “93% percent MBA graduates are unemployable, Problems with management education in India”.
The main reasons behind this situation is the difference between academia and industry relevant practical skill.
In most cases MBA marketing students have great theoretical knowledge but not enough practical exposure or practical abilities to apply those theories.
The situation is getting worse with years passing by as the number of Business Schools are growing which emphasizes on theoretical learning instead of no practical improvement training or real life practical exposure whatsoever.
In a situation like this the business industry have a huge demand for employees with skills of digital marketing who have knowledge of the practical field instead of theoretical knowledge. Few of the valuable certification courses for MBA marketing aspirants in digital marketing are –
SEO and SEM :
Search Engine Optimization (SEO) is all about optimizing your website to get better rank in the search results on search engines. Search Engine Marketing (SEM) goes beyond SEO and use other methods like Pay per Click (PPC) and other paid methods to secure better rank on search results.
SMO and SMM :
Social Media Optimization (SMO) is a process where you work on your website and webpages so they can perform in an optimum way on social media. Here are some most important techniques of SMO.
- Adding Social Widgets
- Installing Social Sharing Buttons
- Initiating Social Sign-ins
- Starting Social Interaction
- Creating sharable content
- Optimizing the Social Pages
- Sharing Content Regularly
Social Media Marketing (SMM):
Social Media Marketing is a long term process where you focus on posting updates, social media campaigns, social media customer services and other branding activities. Even though SMO and SMM is called similar by many but actually there is a huge difference, SMM begins where SMO ends. Here are some of important parts of SMM.
- Social Media Strategy
- Competition Analysis
- Social Media Style Guide
- Social Media Content Calendar
- Monitoring the Right Metrics
- Engaging with the Audience
Content Marketing :
Content is King, that’s what they say. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defines mass and lead them to profitable customer action.
Mobile Marketing :
Mobile marketing is the process of marketing your business to appeal to mobile device users. If done right, mobile marketing provides customers or potential customers using smartphones with personalized, time and location sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.
Conventional MBA programs do not cover the courses of Digital Marketing in this details. Newly programmed syllabus do help a bit but nevertheless going for courses under DM training will help you with making a clear concept, fine insights and comprehending the essentials.
The profits of doing Digital Marketing certification courses for MBA aspirants are huge. Below I’ll discuss a few advantage one can get from these Certification courses after MBA marketing.
Best 10 Benefits of Digital Marketing Courses after MBA
Learning Digital Marketing is Simple and Less Time Consuming :
Digital Marketing courses with certification are non-technical and can be learned very easily, if you are internet savvy you are half way there and you can pursue any digital marketing courses after MBA marketing. It is a more science and analyzation based program which is a reason any MBA aspirants can learn it easily and get better with it in a very short time. There are courses available for a year or even 1 month crash course.
Experts Consider Digital Marketing as mini MBA :
Digital marketing helps you with the understanding of all kind of products and new marketing strategies.As it is a fast paced industry that’s always evolving you keep learning different forms of market methodologies.There is a huge gap between the MBA marketing course and industry pertinent abilities. Marketing has changed a lot and MBA has not stayed enough land a befitting job. That’s why you need additional courses in the first place and digital marketing is just the perfect path for MBA aspirants.
Freelancing or Entrepreneur :
If you are pc savvy or internet addict it gives you the chance to make the most out of that as you can start your own company. Using your online presence and your Digital marketing skills with certification along with your MBA.
Fills up the Supply Demand Gap:
Digital marketing is a recession proof job industry comparing to other marketing industries. There are a lot of different positions in digital marketing where you can fit in once you complete your digital marketing certification courses after MBA marketing. Real estate, B2C business, B2B business, hospitality, travel, manufacturing, clothing and other brands and a lot of industry needs a huge amount of digital marketers so that opens up the job opportunities.
Digital Marketing adds Weight to Your CV/RESUME :
Digital marketing skills are in thorough demand in industries like marketing, advertising. But you would need to sit thought the internship or graduation program for these while Digital Marketing skills and the certification on your CV makes it easier for you to get in.
Digital marketing skills adds value to your resume because as these days businesses needs professionals who has Digital marketing skills that makes Digital marketing courses one of the best courses after MBA.
Variety of Job Opportunities :
Digital marketing industry is booming in India and thus creating various job opportunities in huge number.You can even run your own agency or freelance with digital marketing training.
As digital marketing is a fast paced industry that’s always evolving with all its different categories it’s always creating job opportunity in different sectors with a high promising salary.
Learning Digital Marketing is Cost Effective :
Learning digital marketing is less expensive comparing to any other marketing courses after MBA marketing.From a business perspective, most of the digital marketing courses does not need a lot of time or money and easier to learn and get certified at.
Digital Marketing Lets Marketer be Future Ready :
Digital marketing industry is always evolving and moving in fast pace this keeps you future ready as you always learning the marketing strategies way ahead of the traditional marketers.To go digital, it’s must for businesses to employ marketers who are well aware of digital marketing strategies that makes Digital Marketing courses after MBA marketing count amongst the best certification courses.
Digital Marketers Stays Ahead in the Competitions :
A digital marketer is inventive and creates the best of ad networks that keeps them faster in the competition.Digital marketers are way faster and better than traditional marketers. In a race to best Digital marketers will always be ahead with least investment. They can render best of ROI to the business.
Certifications are Easily Accessible :
Having a certificate makes your CV strong and also provides the proof of your success and strength in the DM industry. Even google provides certificates on DM if you pass their online exam.A certificate also proves your expertise and ability in DM and a solid card to play on any one who just claims to have the skill. You can get any online or offline training and get certified the courses varies from 1 month to 1 year diploma.
Possessing certification for Digital Marketing courses after MBA gives you the ultimate edge over anyone and makes it easier for you to land a job. Digital marketing is the future of marketing and to be in that future, to survive and climb up Digital marketing certified courses are best courses to do for MBA aspirants.