Latest Digital Marketing Strategies for Increasing Website Traffic
- April 9, 2018
- Posted by: IMMC Kolkata
- Category: Digital Marketing
Nowadays, It has become very important to adapt to the changes that are happening in the field of digital marketing. Even though search engine optimization helps you to increase the website traffic, you still need to take up few additional activities. Considering few tips will be helping you increase the reach let’s see some of latest digital marketing strategies for increasing website traffic.
Sponsored post is one of the oldest marketing strategies to increase website traffic. You pay an industrial writer to write content that will lead traffic to your website. It does not only increases traffic to your site it also increases the trust of your website because of the writer whose influence leads your website to get more shares and references and increase in traffic.
Online Advertisement or Paid ads
Online advertisement or paid ads has always been a part of marketing strategies. Paid ads on Google or sponsored or boosted posts on other channels like Facebook can get more traffic for you. Paid advertisement always has been one of the best marketing strategies for increasing website traffic.
Build Your Social Media Audience
Building your social media audience through content and regular updates is one of the most important digital marketing strategies for increasing website traffic. It does not only create a good customer base but also helps in retaining customers with regular updates. Good content always attracts users. Build your own social media audience and share your content, this always helps in increasing traffic.
You need to engage with other’s content if you want to increase your follower base. Just by writing a great piece will not drive the users to your blog. They are probably hanging out somewhere else. You need to reach out to these users who are reading and engaging with other bloggers and influence them to check you out. The best way to do so is commenting on other blogs, building your name and slowly leaving a link to your website.
Run contests and promotion
Running contests and promotions helps you engage with the audience by doing a giveaway or promoting a contest. Offering the crowd something to win leads your website to get more traffic and higher rate of engagement with the audience.
Video content has proved to have a huge effect on user engagement. As the current generation mostly prefer viewing video content online than reading longer article, this form of content has become a hit and is going to continuously move uphill.
Chat bots are new addition to the marketing strategies. Chat bots can do the audience engagement for you. Chat bots can be used for simple FAQ or online queries on any website or just to increase audience engagement on the website. That’s just the starting. There is a whole new world automation with chat bots that are waiting for you.
Story telling has always been there. Today marketers have realized that instead of writing articles with just facts, a story gives a better response and can attract more audience than general content marketing. The content is created like a story line that is easier to connect to. Story telling is just a form of content marketing. As they say “Content is King”, Content marketing always has been the most important part of digital marketing and story-telling is the latest strategy in content marketing to increase more traffic on your website.
Digital marketing is always changing and moving ahead in a fast pace. The above strategies can help you market your product or service better and if implemented aptly they can create wonders for your digital team.