- September 13, 2016
- Posted by: IMMC Kolkata
Santanu is a Digital Marketing Consultant providing flexible and affordable digital marketing services and support to businesses of all sizes. With an Engineering and MBA background, and around 8 years Internet Marketing experience working with both B2B and B2C organisations across a range of sectors (IT services, product start-ups, fashion & sports), Santanu is adept with strategic, targeted marketing planning and implementation. He has worked with numerous successful websites and developed multiple content, SEO and social media strategies. Currently he is also involved as a faculty teaching digital marketing at IMMC. Having sound understanding of online marketing, Santanu has expertized in digital strategizing and is capable of wearing multiple hats in the organization.
His Knowledge Specialties are:
⇨ Online Marketing, Strategy, Planning & Implementation
⇨ Websites: Design conceptualization and ideation with proper call-to-action A/B testing to increase conversions.
⇨ SEO: On Page SEO, Off Page SEO, Meta Tag Optimization, Google Keyword Tool, Google Websmaster, Link Building, Anchor Text Optimization
⇨ SEM: PPC Campagins, Google Adwords, Google Display Networks, LinkedIn Ad Campaigns, Facebook Ad Campaigns
⇨ Social Media Marketing: Twitter, Facebook, LinkedIn, Google Plus, Slideshare, Scribd, YouTube, etc.
⇨ Web Analytics: Google Analytics, Clicky
⇨ CMS: Joomla, WordPress
⇨ Content Marketing: Web Content Creation, Blogging, Article Writing, Infographics Creation, PowerPoint Presentations, Whitepaper Creations, etc.
⇨ Email Marketing: Email Campaigns using tools like MailChimp, Microsoft Word Mail Merge, Google Docs
⇨ Market Research: Qualitative & Quantitative Research, SWOT Analysis, Market Segmentation, Competitor Analysis