Why Link building is necessary?
- December 16, 2015
- Posted by: Priyanka Bose
- Category: Digital Marketing
Though content is consider as the king in the kingdom of Internet, search engines also give a great value to link building. If your question is- why link building is necessary? Then you are in the right place. I have segmented this post in two parts to make the concept clear.
1) Relation between Link building and Search Engine Ranking
Proper Link building can enhance your search engine rank. Because Links perform as streets to your site, if you consider the whole internet as metropolis. And Search Engine is the authority of the metropolis who ensure that your house, or in this case your site is easily located through the streets. ‘Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.’ (source; Moz)
Links also serve as votes of popularity and importance in the ongoing democratic opinion poll of the web. The search engines refine the use of link data and use complex algorithms to perform expert evaluation of pages and sites based on the link building.
Links further gain you trust of the search engine. It’s no surprise that the internet is full of spam. But if you are getting a direct link from an authority site then it lowers the possibility of spam in your site and increases the possibility of having a good quality content. Search Engines give importance to your site in addition with a sense of trust.
2) Relation between Link building and your visitors
While trying to build new links you are also getting in touch of many publishers like you. Building link can enhance your contacts in the web, and chance to get into a link network. Where putting a link in another publisher’s site get you some new traffic, even can generate leads. If your new visitors are coming from a site they trust, viewing a link of your website there, can also gain a primary trust of them.
In anyway building proper link relation can benefit you in every possible way. So when questioning that why one should do link building other than content marketing remember the above benefits.